Charity and Donations
Our Actions - Ukraine Relief Fund
Russia invaded Ukraine on the 24th of February 2022. This led to the destabilisation of world financial markets and supply chains. The ALDI SOUTH Group formed the Ukraine Response Team to mitigate the business risks associated with the invasion. They recognised that the Group also has responsibility to support the humanitarian response and in March 2022, ALDI pledged €5 million to help communities, families and individuals affected, providing both emergency and medium-term support.
ALDI partnered with established Internationl Aid Organisations with offices in Austria – the Red Cross, Caritas, Diakonie and SOS Kinderdorf – to distribute humanitarian aid throughout Ukraine and neighbouring countries and to support Ukrainian refugees in Austria.
It was important for us to give the charities access to donations without any major restrictions – they are on the ground and know best where and for what the aid is most needed. We kept in regular contact with them throughout the period to discuss what was needed and what had been achieved. Other initiatives included national teams donating products and the Group also funded an initiative with a HOFER fresh vegetable supplier to provide organic baby food to Ukraine.
Our Actions - Relief fund for Turkey and Syria
The ALDI SOUTH Group donated €500,000 to the Red Cross disaster relief effort, supporting the people affected by the devastating earthquakes in Turkey and Syria in February 2023. This helped ensure that immediate emergency aid got to where it was needed the most and individuals, families and communities were supported accordingly.
ALDI SOUTH Group receives Humanity Award
The Austrian Red Cross “Heinrich Treichl Foundation” has awarded ALDI with a 2023 Red Cross Humanity Award in recognition of our social commitment and support of international disasters (war in Ukraine and Syria/Turkey earthquake).
Who we are supporting
With our donation, SOS-Kinderdorf is supporting individual refugees and families in Ukraine. At the start of the war, the focus was on resettlement programmes for people from dangerous areas, short-term transit shelters and support with food, hygiene, and non-food items, as well as shortterm psychosocial support for children and their caregivers.
As the war progresses, the focus is now increasingly on preventing family separation and addressing the acute needs of foster families, vulnerable single and large families, children who have lost parent/s in the war, families who have lost child/ren in the war and traumatised children. SOS-Kinderdorf is also strengthening the capacity of local organisations to provide psychological services and case management to children and families affected by conflict.
Austrian Red Cross
ALDI’s first donations to the Red Cross were used to distribute food parcels, water, sanitation equipment and supplies for emergency shelters. Contributions were also made to purchase ambulances for the Ukrainian Red Cross Society in order to support the operation of Mobile Health Units in Ukraine.
In the medium-term (until end 2024), they will use the remaining funds to focus on livelihoods, rehabilitation, reconstruction and disaster risk reduction and management.
ALDI’s donations have supported and continue to support Diakonie’s refugee aid in Austria, which provides physical, psychological, and legal support to people displaced by war and helps them to integrate into Austrian society.
Diakonie is using our funding to run several projects:
- Counselling Centres in Vienna, Lower Austria, Salzburg, and Tyrol: basic care and advice on social and health issues, now with special programmes for the integration of young people and the elderly.
- Housing and legal counselling
- Helpline: free advice and help for people suffering from mental stress
- Early childhood support for mothers and their children