With our Vision 2030 of “Making sustainability affordable to our customers” developed in 2019, we paved the way to become a frontrunner in offering sustainable products at the best price. Sustainability must not be a luxury; we want to make sustainable products available at a discount price for all our customers around the world. Guided by this Vision, we externally communicated our first International Corporate Responsibility (CR) Strategy in the beginning of 2021 and published clearly defined Objectives, Actions, and Roadmaps for our day-to-day activities. 

By measuring our strategic performance on a regular basis, we can validate the effectiveness of our actions and highlight the areas where we are already making strong progress and identify the areas where further action is still required. As a global retailer, we want to use our global buying power and market influence to create lasting change for a better future. We focus our activities on high-priority raw materials and commodity groups.