Insight Hofer in Austria: Professional Development

Close to the business – the Hofer Academy

When it comes to providing the best possible support for our employees in the dynamic field of retail, the ALDI SOUTH Group sets great store by professional training and development. The Hofer example shows that comprehensive, tailored professional development and training programmes help employees to expand their expertise and develop as individuals.

Several times a year, new store managers from across Austria gather together for an intensive one-week course at the Hofer Academy training and professional development centre in Sattledt to prepare for the tasks they will soon be facing. “These training weeks form the heart of our management programme ‘Fit for the future’. In this programme, our store managers learn all about the order process, sales standards, and personnel management. Later, they also receive training on leadership communication and stress management,” explains Karin Viechtbaur, Head of Human Resources.

The Hofer Academy offers tailored programmes for all groups of employees based on its competence model and continually adjusts the content of seminars to current needs. The courses are evaluated regularly to guarantee a high level of quality. “We want to provide our employees with the best possible support and varied developmental opportunities. Our focus is always on the individual – his or her skills as well as personal development,” adds Dieter Kaiserseder, Managing Director of the central administration.

Analogous to the concept of the Hofer Academy in Austria, numerous training and professional development opportunities exist in the other countries of Hofer S/E as well. Based on the results of the most recent employee survey, it has been very well received with almost 90% of employees in Austria, Switzerland, Slovenia, and Hungary rating the professional development courses as both useful and beneficial.

» We want to provide our employees with the best possible support and varied developmental opportunities. Our focus is always on the individual – his or her skills as well as personal development. «
Dieter Kaiserseder, Managing Director of the central administration