Insight ALDI South Germany: Auridis

Auridis supports family projects

Even beyond its core business, ALDI SOUTH contributes to finding solutions to societal problems. In Germany, the non-profit funding organisation Auridis gGmbH was established in 2006. Auridis aims to ensure that more children in Germany have the opportunity to grow up in an environment that allows them to reach their full individual potential. The organisation focusses – among other things – on scaling up model projects that have already proven successful. The majority of funding goes to programmes for families with small children that find themselves in difficult circumstances.

This is precisely the target group of ELTERN-AG. This education programme for parents helps families and single parents – not just in the children’s first years, but even before birth.

» ELTERN-AG champions equal educational, health, and life opportunities for all children. We use the empowerment approach and work with the skills the parents already have. «
Franziska Müller, ELTERN-AG employee and mentor from Magdeburg


» Being able to speak with other parents about my experiences helped me a lot. It gave me the confidence to try out new approaches, and I don’t feel so alone anymore. «
Yvonne, mother from Magdeburg and participant

Guided by experienced mentors – social workers, psychologists, and educators – parents have the opportunity to exchange experiences among themselves in the ELTERN-AG courses. At the same time, parents are encouraged to discover their own skills and receive useful tips on dealing with stress. To date, more than 189 mentors have been trained in all parts of Germany. Almost 3,400 parents together with a total of over 6,000 children have participated in the courses – with a proven positive impact on the children’s situations.

With funds amounting to approximately 3 million euros, Auridis has been helping ELTERN-AG spread and develop its concept since as early as 2008. The aim of the funding is to allow ELTERN-AG to continue its work independently over the long term. ALDI SOUTH will continue to secure the funding of Auridis for the long term.

» What particularly impresses us about ELTERN-AG is their drive to reach especially those parents who only rarely make use of other forms of support. And they successfully combine practical assistance with joy in parenthood itself. «
Marc von Krosigk, Managing Director of Auridis gGmbH