A woman with a filled shopping cart in front of an ALDI store

Customers

“We promise our customers quality products at the best prices. […] It is our responsibility to design our select product range in a way that meets our customers’ everyday needs. For us, quality includes consumer safety, health and well-being, and the sustainability of our products and their production. The safety of our products is one of our core commitments to our customers.”

CR Principles

Content

A balanced diet and routine physical activity are the foundation for a healthy and happy life. We want to make it as simple as possible for our customers to lead a healthy and active lifestyle. For this reason, we have an international strategy for health and well-being in place, which was subsequently adapted to national market requirements and is being implemented worldwide.

Within each of our national organisations, we continuously analyse and improve the composition and nutritional profile of our various food products. According to national priorities, we focus on reducing salt, sugar, fats, trans fats, additives, and the overall calorie content in our products. In 2017, we reformulated more than 400 processed product variants in collaboration with our suppliers, optimising the sugar, salt, and/or fat content of these products without compromising on quality. 

The desires, expectations, and needs of our customers are just as diverse as the customers themselves. For this reason, over the past few years, we have introduced more vegan, vegetarian, lactose and gluten-free products to our range. In 2017, we listed various product options labelled as suitable for vegetarians or vegans. For example, in Austria, a total of 416 product variants (275 vegan and 141 vegetarian product variants) carried the ‘V label’, an internationally protected quality seal issued by ‘Vegane Gesellschaft Österreich’. Increasingly, our customers are interested in supporting local producers and sustainable development. By offering certified organic and local products, as well as products certified by organisations such as Fairtrade and Rainforest Alliance, we enable our customers to purchase these at a discount price. For example, organic products accounted for a sales share of 4.5% in the whole group in 2017.
    
We support our customers in making healthy lifestyle choices, for example by offering products, such as fresh fruit and vegetables, at affordable prices all year round. In addition, we provide our customers with recipes for simple, healthy meals and with information and short videos on leading a healthy lifestyle. One example is our German online portal 'www.aldi-inspiriert.de' (‘ALDI inspires’), which offers our customers access to a range of free and personal advice on sport, fitness, nutrition, and overall health. In several of the countries we operate in, ALDI SOUTH also supports charities in order to motivate children and young people to lead healthy and active lifestyles and impart important information on healthy nutrition. 

We always want to offer the right selection of products at the best price. Therefore, we constantly develop our product range in coordination with our customers, suppliers, and experts, and we will continue to improve our range without compromising on taste and quality in future. 

A person holding a sandwich; in the background a laid table
Two customers in front of an ALDI store
A jogger with a water bottle in a forest

Areas for improving health and well-being for customers: offering product options for specific dietary needs, improving ingredients and nutritional profile of our food products, and promoting a healthy lifestyle

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product variants which have undergone optimisation in terms of their salt, sugar, or fat content.

Sustainable Development Goals

2 Zero hunger 3 Good health and well-being 12 Responsible consumption and production

GRI disclosures

Management approach

Customer health and safety